Campaign for honest relationships
"Home starts with a heart" is a project created to improve communication in Polish homes, especially between parents and children. Life in a hurry can mean that parents lack the time to fully understand the needs of the youngest, who do not always know how or want to share their worries, especially when they concern such sensitive areas as emotions. Children, like adults, need to feel safe to openly talk about their feelings, needs, and concerns. Dialogue is key here – so simple, yet so difficult to achieve.
<em>We are concerned about the statistics regarding depression among children and adolescents, the feeling of loneliness among young people, or their low self-esteem. We see that the need for honest and open communication is huge. To help parents have mindful conversations with their children, we have created inspiring cards together with an expert, available to everyone online. Thanks to the accessible card game format, parents can better understand their children's perspective. The goal of this campaign is to support responsible and empathetic parenting in Polish homes, which is why we are pleased when projects like "Home starts with a heart" are appreciated by both experts and the general public –</em>says Kasia Wilczewska, Head of Corporate Communication Pepco.
It wasn't just the jury of the "17 Goals" festival that considered Pepco's project important – in the internet users' vote, the commercial achieved third place, and the jury of the "Golden Paperclips" public relations competition nominated the "Home starts with a heart" campaign in the ESG, Sustainability, and CSR Communications category. The winners of this year's edition will be announced in December this year.
Family conversations are the key to a better future
A study conducted as part of the "Home starts with a heart" campaign showed that almost one in ten teenagers talks to their household members less than a few times a week, and emotions and feelings are the last topics discussed in Polish homes. Through the campaign, Pepco aims to draw attention to the importance of honest and open communication with loved ones, which for young people is the foundation of feeling safe and accepted. This initiative emphasizes that the responsibility for developing communication skills in children, which will have a key impact on their emotional development, lies with parents.
We invite you to familiarize yourself with the research report and educational cards on the campaign website: www.domzaczynasieodserca.pepco.eu
