At Pepco, we believe that everyday fashion doesn't have to mean compromises. It can be light, functional, and aesthetic – which is precisely what the results of the report "Fashion Democratization in Poland. Pepco 2025", which has just been released, confirm.

The study, which we conducted in cooperation with ARC Rynek i Opinia, clearly shows: women in Poland want clothes that are comfortable, affordable, and look good. As many as 69% of Polish women point to price as a key criterion when shopping, and almost one in two visits our stores at least twice a year.

Fashion has become for many women not only a way to express themselves, but also a tool for sensible budget management. For 63% of them, style is a form of expression, and for 71% – a direct impact on well-being.

That is why we create collections that respond to real needs – offering quality, style, and availability without sacrificing any of these elements. We show that fashion can be for everyone – regardless of age, lifestyle, or wallet size.

We encourage you to read the full report: Fashion Democratization in Poland. Pepco 2025