Bosnia and Herzegovina has become the 19th country where Pepco stores are available. On September 14, two first stores were officially opened in Sarajevo – a dynamically developing capital city with about 300,000 inhabitants. It is worth noting that the plans for Bosnian expansion also include the opening of stores in cities such as: Mostar, Livno, Gradačac, Kakanj, Čitluk and Lukavac. Within the first year of operation, we plan to open about 30 stores and employ 120 employees.
As Elma Perteši-Žunić, Secretary of the Ministry of Economy, noted during the opening for the media and representatives of local authorities, Pepco's entry into the B&H market is an excellent example of creating favorable conditions for business in the region. She also emphasized that the activity of the brand, known for good quality products at low prices, will not only contribute to the development of the labor market in Bosnia and Herzegovina, but also – as a trustworthy partner and initiator of CSR activities – Pepco will support local communities, becoming invaluable support for the entire region.
“We are happy to welcome Bosnia and Herzegovina to the Pepco family. We see great interest in Pepco's offer in the Balkan countries. In total, we already have almost 300 stores in Croatia, Slovenia and Serbia. We have been operating in the first two countries since 2017. The awareness of our brand among the inhabitants of Bosnia and Herzegovina was already quite high even before the communication about our entry into this market, as they shopped from their neighbors. Therefore, we welcome this new market with optimism” – says Anand Patel, Managing Director at Pepco.
Pepco is achieving great success in new markets and winning consumers' hearts at an express pace. In countries where the chain has existed for at least 3 years, as many as 90-96% of women know the brand, and most of them consider Pepco a leader in children's clothing purchases. It should be added that Pepco is also a leading store in the category of home clothes and accessories.
“Every month, customers visiting our stores make over 28 million transactions. From our extensive experience, we observe a regular increase in interest in our rich offer after opening a store in a new country, which allows us to develop our business quickly – and this is our plan for Bosnia and Herzegovina. We will be wherever customers need us, opening our outlets in shopping malls, retail parks, and on high streets” – assures Tomislav Bekavac, Head of Region at Pepco.
